As the most anticipated new energy car in 2024, the S800 has attracted much attention, and after an unannounced visit to the Guangzhou Auto Show, it was finally officially unveiled at the HW Mate brand gala held on November 26.
The luxury car with a pre-sale price of between 1 million and 1.5 million not only represents the crystallization of the deep cooperation between HW and Jianghuai Automobile, but also a bold exploration by Chinese brands in the field of ultra-luxury cars. So, who will pay for the MAEXTRO S800? What is the strategic significance behind it?
MAEXTRO S800 will push the product to a new level
From the moment of the final appearance of the HW Mate brand festival, MAEXTRO S800 has shown its strength as the flagship of Hongmeng Wisdom in the era with its unique design concept and cutting-edge scientific and technological configuration. In terms of appearance, the "Heaven, earth and earth" design concept adopted by MAEXTRO S800 is not only a tribute to traditional Chinese culture, but also a bold prediction of the future automotive design trend. The body size reached 5480mm×2000mm×1536mm, and the wheelbase was as long as 3370mm, which not only ensured the spacious and comfortable space in the car, but also gave the vehicle a kind of atmosphere without anger.
In terms of design, the "vertical and horizontal star Han" design language of MAEXTRO S800 is impressive. The four-horizontal and two-vertical element layout of the front not only reflects the symmetrical aesthetics of Chinese architecture, but also means that the vehicle can establish heaven and earth and cross the seas. The design of the headlights is more ingenious, and the vertical and horizontal star Han headlights use crystal technology, with bright star diamonds, as if the entire universe is miniaturized between square inches. The ingenious integration of the tail Nebula picture tail light and the MAEXTRO logo is a perfect combination of technology and art, creating a visual feast of "one step at a time".
In terms of interior, although the Zun S800 did not disclose the complete design style this time, from the known information, it still spare no effort to pursue the ultimate in details. For example, the smart starry roof design allows passengers to enjoy a luxurious ride experience. The exclusive audio-visual touch experience enjoyed by every position in the car, as well as the innovative full active perception service, is to take the Zunje S800 luxury experience to a new level.
In terms of scientific and technological configuration, MAEXTRO S800 also spare no effort. It adopts the concept of six generation aircraft, 8S design standard to build, with a series of cutting-edge technologies such as super cruise, super mobility, super information perception, super privacy protection, world network connection, artificial intelligence assistance, active protection system and super reliability.
In particular, its first second-generation Turing platform - the Turing Dragon Line platform, is to achieve intelligent driving, intelligent cockpit and intelligent domain control of the "three wisdom" integration, creating a hundred years of chassis architecture. In accordance with the L3 intelligent driving architecture design, MAEXTRO S800 will undoubtedly bring drivers unprecedented epoch-making driving experience.
Can JAC + HW hold up a million cars?
MAEXTRO S800 is the product of deep cooperation between JAC and HW. In order to build this super luxury car, JAC and HW jointly formed a team and poured all of their high-quality resources into the MAEXTRO project. Xiang Xingchu, Party Secretary, chairman and general manager of Jiangqi Group Holding Company, said at the event: "MAEXTRO S800 is the first product on the ultra-luxury platform of deep cooperation between the two parties. For this platform and products, JAC and HW jointly set up an excellent team, give all high-quality resources to MAEXTRO, and promote MAEXTRO's product development, production and manufacturing, quality delivery, and service guarantee as the "number one project" top. All for the sake of the realm, all for the sake of the realm!"
In the cooperation between JAC and HW, HW provides strong technical support and brand influence, while JAC relies on its deep heritage and rich experience in the field of automobile manufacturing to provide a strong guarantee for the smooth production and delivery of MAEXTRO S800. Through close cooperation and resource sharing, MAEXTRO S800 was able to move from concept to reality in a short period of time.
As an important force in China's automobile industry, JAC has accumulated rich production experience and technical reserves in the field of commercial vehicles and passenger vehicles over the years. Although it is still a novice in the luxury car market, Jianghuai Automobile can quickly make up for its shortcomings in technology, brand and market through cooperation with HW.
At the same time, Jianghuai Automobile also has a more mature system and ability in production, quality control and service guarantee. These experiences and capabilities will provide a strong guarantee for the smooth production and delivery of MAEXTRO S800. By integrating the superior resources and technical strength of the two sides, JAC is expected to occupy a place in the luxury car market.
In summary, Jianghuai Automobile, with the support of HW, is fully capable of supporting the task of producing millions of cars. The cooperation between the two sides not only provides a solid guarantee for the birth of MAEXTRO S800, but also sets a new benchmark for the transformation and upgrading of China's automotive industry.
The latest consideration of Hongmeng Zhixing's upward strategy
HW Hongmeng Zhixing launched a million-class car MAEXTRO S800, behind which there are far-reaching strategic considerations. First of all, from the brand level, the launch of MAEXTRO S800 will undoubtedly enhance the overall image and influence of Hongmeng Wisdom Heng brand. As a super luxury flagship model, MAEXTRO S800 not only represents the highest level of Hongmeng Wisdom in technology and design, but also will become an important support point for its brand.
Secondly, from the market level, with the continuous development of China's economy and the continuous improvement of consumers' purchasing power, the luxury car market is showing a rapid growth trend. Especially in the field of new energy vehicles, consumers have increasingly strong demand for high-quality and highly intelligent luxury models. The launch of MAEXTRO S800 is an important measure for Hongmeng Zhixing to seize market opportunities and meet consumer demand.
Moreover, from a technical point of view, MAEXTRO S800, as the flagship model of Hongmeng Zhixing, is equipped with HW's latest intelligent network connection and automatic driving technology. The application of these technologies not only improves the intelligent level of vehicles, but also provides valuable practical experience for HW's technology research and development and application in the automotive field. With the launch of the MAEXTRO S800, HW can further validate and optimize its automotive technology, laying a solid foundation for the future development of the automotive industry.
Finally, from the ecological point of view, the launch of MAEXTRO S800 is also an important part of Hongmeng Zhixing's construction of automotive ecology. HW has been committed to building an open and win-win automotive ecosystem, and through close cooperation with major automotive companies, suppliers and partners, jointly promote the intelligent and connected development of the automotive industry. As an important member of the Hongmeng Zhixing ecosystem, MAEXTRO S800 will form a close linkage and complement with other products and services to jointly provide users with a more convenient and intelligent travel experience.
With the debut and pre-sale of MAEXTRO S800, it not only marks the stage results of HW Hongmeng Zhixing's first attempt in the field of ultra-luxury cars, but also indicates that China's automobile industry has taken a solid step on the road of intelligence and high-end.
Back to the opening "Who will pay for the MAEXTRO S800?" From the point of view of market demand, MAEXTRO S800 is mainly for the pursuit of high-quality life of a minority of people, luxury interior design, advanced scientific and technological configuration and excellent driving performance, all just meet the needs of this part of consumers. But also like looking up to the U8, MAEXTRO S800 is not destined to become a volume of products, after all, its millions of prices have made many people discouraged, but for those who pursue the ultimate luxury, technology experience of consumers, MAEXTRO S800 is undoubtedly an option worth looking forward to.