Chassis performance owner experience insight: The evaluation of high-end new energy vehicles has exceeded the same level of oil vehicles
With the development of intelligence, chassis technology is rapidly evolving and constantly innovating. It is not only a stable support for the vehicle, but also plays a decisive role in improving the level of safety, comfort and intelligence. For consumers, chassis performance is a comprehensive reflection of the brand's technical strength, which always affects the car experience and its evaluation of the vehicle. So, what changes has the evolution of chassis technology brought to the consumer car experience? Has the new energy vehicle widely used in intelligent chassis taken the lead in chassis experience? What pain points do users still not see? On November 13, at the "2024 Electric Vehicle Intelligent Chassis Conference" of the China Automotive Engineering Society, Liu Peng, head of the interactive operation Department of Autohome, delivered a speech titled "Chassis Performance Owner Experience Insight", starting from the power, stability, comfort, intelligence +, braking, and passing of the "six-dimensional chassis evaluation system", relying on the reputation of Autohome's tens of millions of certified owners. Explore the real feelings and core pain points of the user on the chassis performance. Based on the user perspective, discuss the development and future of chassis technology with the industry.
The chassis evaluation of high-end new energy vehicles comprehensively exceeds that of fuel vehicles at the same level
In 2024, owners of all price segments have significantly improved their evaluation of the chassis experience. With the application of intelligent chassis, the praise rate of new energy owners for chassis performance reached 86%, surpassing fuel vehicles. Especially in more than 400,000 high-end models, new energy with a good experience in chassis comfort and smart +, the praise rate significantly ahead of the same price of fuel vehicles.
The new energy power experience is better, and the fuel car wins in stability
In order to more intuitively reflect the owner's experience evaluation of the chassis, the Auto Home Institute established the "six-dimensional chassis evaluation system". Combining the content volume and praise rate of the owners in six dimensions, we found that the owners of power and stability have high sound volume and the best experience at the same time, and the praise rate is more than 90%.
Among them, the new energy has a better experience in chassis power, especially in acceleration performance and different mode power experience. The fuel vehicle in the comfort mode, energy-saving or economic mode, there is a power lag, insufficient power phenomenon, especially the joint venture brand of hybrid models, due to the balance of fuel economy, acceleration performance experience is not good.
The stability evaluation of fuel vehicles is stronger than that of new energy vehicles. The main problem of new energy vehicles is the steering stability, some new energy vehicles have the situation of turning virtual position, the roll amplitude is relatively large when turning, and some users feel that the turning radius is too large, resulting in parking inconvenience.
The chassis comfort needs to be improved urgently, and the silence becomes the biggest problem of the owner
Whether it is a new energy vehicle or a fuel vehicle, the owner's experience of chassis comfort is weak, and the poor experience caused by wind noise, tire noise and engine noise brings great trouble to the owner. In addition, the frustration generated by fuel vehicles at speed changes and low speeds has also caused users to complain.
The high-end new energy vehicles have significantly improved in comfort, especially in terms of shock absorption and silence, and the owner's evaluation has been significantly improved, forming a stepped differentiated experience between the prices. In contrast, fuel vehicles have not significantly changed in high-priced models, failing to meet the expectations of high-end car owners for comfort.
New energy intelligent + experience is leading, but quality problems are prominent
In the experience of chassis intelligence +, Chinese brands are significantly ahead, and the praise rate of new energy is much higher than that of fuel vehicles, and it is improved with the improvement of the price segment. From the perspective of subdivision indicators, new energy is better evaluated in intelligent control, and the main problems of fuel vehicles are concentrated on the logic setting, and there will be use failures, resulting in poor user experience.
At the same time, we note that the use of relatively cutting-edge functional items will also bring problems, such as active safety, new energy vehicles than fuel vehicles equipped with more collision warning, active braking and other more advanced intelligent functions, but due to inaccurate warning, or judgment is too sensitive to produce negative use experience.
The current intelligent new functions are still in the immature stage. From the point of view of the number of 100 vehicle failures of intelligent +, the number of failures of new energy is significantly higher than that of fuel vehicles. Joint venture brand new energy vehicles and Chinese traditional brand fuel vehicles have more intelligent safety failures, and the problems are mainly concentrated on AEB, panoramic images, blind spot monitoring, and reversing radar, while China's independent new energy brands have more failures in automatic parking and automatic driving.
Conclusion:
From the perspective of owner experience, the evaluation gap between brands in the fuel vehicle market is narrowing, and luxury brands still have a small lead. However, in the new energy market, the competition on chassis performance has entered a new stage. The power, stability and comfort advantages of luxury brands have disappeared in the new energy era, and some joint venture brands actively test the water intelligent +, but it is inevitable that quality risks are inevitable, and the comfort of Chinese brands still needs to be improved.
It can be seen that in today's rapid iteration of chassis technology, there are still many user pain points in urgent need of optimization and improvement. Only technological innovation based on user experience can make users "pay" in the consumer market, forming a positive business cycle from research and development to delivery.